Interesting eBay auction for cardback collectors

robpmarsh

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http://www.ebay.co.uk/itm/STAR-WARS-ORIGINAL-KENNER-PHOTOGRAPHY-10-x8-NEGATIVE-CHEWBACCA-JAWA-CARDBACK-/371156991559?pt=UK_ToysGames_ActionFigures_ActionFigures_JN&hash=item566aae3e47

i'd probably buy it but low on funds right now.
 
I would want proof that this i genuine. Wouldn't it be quite easy to photograph some cardbacks and then have the film developed. Back in the day you always got negatives with photos.
 
Reading his auction it seems he has lost the provenance of this piece. I'm not entirely convinced. Most collectors of something like this would make damn sure they kept the paperwork with the item. I know I would.

But then some people still do things that amaze me, so I could be talking ****.
 
Even if genuine (Cloud City did indeed have a large slide/transparency/photography sale years back) I don't think the price it's listed for is realistic, I think the seller is relying heavily on the fact that the image is of Star Wars cardbacks and nothing later (12 back craze and all).

Most of the interest in slides and transparencies (and Kenner photography in general) is that the majority of the figures and ships photographed weren't the final product so you can often spot prototypes and samples in them. Anything else might just be cool alternative shots that the photographers took that didn't end up being used for anything (box art/catalogues etc) so you can see why people find them interesting.

This auction is an odd one because it's just a shot of two cardbacks and I'm not quite sure where this would really fit in the grand scheme of things, they don't look like proof cards (although I can't see any type of punch visible) it's also not not a slide or a picture of the original art - it's literally the composition of the final product almost as if the picture was taken of a sheet of printed cardbacks..(the corners are weird though, you've got 3 rounded corners and one squared corner?)

Maybe I'm wrong and this has a lot more significance than I realise but even though it looks cool I don't think anyone will touch this at £300..you can pick up way cooler slides and transparencies featuring cooler images for under $75 and have them developed and printed by Kim if you want. Even if you had this blown up it would just be like having a picture of two cardbacks!
 
Cloud City sold these years ago. Many different images with prices ranging from $29.00 to 79.99....so maybe the price has risen. :roll:
 
I was discussing this with Chris B yesterday who knows quite a bit about printing and he said it might be a shot of the die cuts/printing template from the actual factory that produced the cardbacks. After blowing the picture up to it's maximum resolution you can see a faint outline (pencil?) around the cards and the metal ruler pictured under the cards probably adds a bit of weight to that theory (definitely looks like it could have been taken in a factory setting at least).

Not 100% sure why the shot was taken though (Chris had some ideas he might post) but if it was shot from the factory machine set up then it's doubtful it really played any part in the design/pre production area of the cardback (as those look like finished cards to me). I wonder if the COA (if he ever finds it) has any info? I don't suppose it does :(
 
Not sure if they'd be production cards Joe as the serial numbers are the same on both cards and both bottom left corners of the cards are square.

Here's the best I could do in photoshop to revert the negatives to a positive image.

sw_zpsbe2bcfa0.jpg


swc_zpsee60327a.jpg


A few things different from proddy cards that I can see, namely copyright info text under Kenner logo, drop shadow on Kenner logo upside down, TM seems print very bold compared to production cards. Not sure if it's the low quality of the image but some parts like the LP logo look as though they have been stuck on, almost as if these are photo's of mock ups? Almost looks like the border section is separate to the background image.

Not in anyway an expert here just some visible differences, cool slide but that's a hell of a lot of cash.
 
Now seeing these images blown up, I'm definitely leaning more towards "diecut test" pieces.

I didn't notice the serial number before, but that's pretty interesting. I have a couple of theories on what the image is, but my best guess is that it was a photo to show what the diecuts on the cardbacks would look like. It's difficult to say "why" they would do this, and then take a photo of it, but I'm guessing it was for approval by Kenner. I'm guessing they were showing the Kenner guys what a diecut card would look like so they could decide if they wanted to do rounded corners or square corners. Another theory I had is that maybe the three corners are a different angle/cut. I doubt that from looking at a bigger photo, but it could be. Kind of an option 1, 2, 3 or 4 type of thing.

The only other idea I could come up with, and it's a long shot, is that it was an internal printer piece for use in a trade publication. Think of something like a brochure that a printer would hand out to potential clients showing what all the capabilities they could do. That would help explain why it's a photo negative, instead of just a photo, since back in the 70's and 80's before the invention of scanners, you actually had to shoot photos and process the film negatives in order to do page layout. Again, it's a stretch, but not totally out of the question.

I think $300 is a bit of a stretch for it, but it's a cool piece none the less.
 
Good spot on the serial Ryan, I didn't notice that (see what you mean about the LP logo too). Glad you posted too Chris, this was really annoying me as I couldn't get my head around why a shot of those two cards would be taken. Your theory does sound pretty plausible!
 
I really don't know what it is, but it appears to be some sort of test or mock up of some sort.

The curious part (besides the one square corner) is the need to take a photo of it. It's anyone's guess really, but that's the best I could come up with. I've seen printers do stranger things, so who knows. :)

The price is a bit unrealistic though, IMO.
 
Hi guys,

Thought I might add to this as I was the winning bidder on eBay (won with a best offer)

I firstly bought this due to my chewbacca focus but did do a bit of research on it before I made an offer.

I emailed Kim Simmons and asked if he could shed any light on the Negitive to which he replied.

Being a negative it is hard to tell if those are comps of the final card. I knew the guys who did them and they were very good. But there would not be a reason to create multiple comps for a show therefore they would have us photograph the cards like you see in the negative with a ruler so the printer could make them the correct size. then it would be just a matter of how many they needed. Then the blister with a figure would be added after it was mounted to cardboard.
A comp was a piece of artwork that the designers created of a package or in this case the blister cards. They did this many many times. I do not see a blister on the cards so that suggests to me that was the purpose. If they had a blister and a figure then it would be possible that it was for a catalog of some kind or promo, but that would likely would have been a transparency.

I also asked about the bottom left square corner to which he said.

Most likely because that is how the cardboard they used was cut. Seeing how at this time it was easier to just leave it square then cut it afterward if need be. Keep in mind, all the work done on a comp was done by hand, back at that time there really were no computers to help make things easier. In fact I can tell you the design firm had no computers at that point at all.

Hope you guys find this as interesting as i did.

James.
 
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