spoons said:
Looks like it's done to avoid the character name cropping the heads of the photos
I was wondering why they didn't all just stick to the same printing format, but what you've said makes sense, you can actually see on the raised one that if it was any lower then the name plate would clearly have overlapped the character.
Another thing iv'e just noticed now after you saying that, the black area underneath the logo on the raised one, is that where the logo 'should' have been?, to me it looks like they went over an old logo with black to 'edit' it out and then laid the other one on top higher up?
I have no idea how the printing process goes so I could be completely wrong.