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Modern Collecting
The end of Modern Collecting?
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<blockquote data-quote="monkey_roo" data-source="post: 557915" data-attributes="member: 2414"><p>That all does look lovely laid out like that.</p><p></p><p>The price point has to be the biggest killer now - you called it £50 for 3 figures is insane - and certainly no kids are buying these at these prices. Yes I have ordered the Jedi AT-ST - partly because it is a 40th branded set, but also I passed on the Mando one from a few years ago, but £90.... no parent is buying that for their kid and no kid would want it - SW VC figures and Black service are rapidly becoming a collector only lines and since a lot of collectors appear unhappy it seems inevitable the end is coming.</p><p></p><p>While there is a lot of talk around the entire brand of SW being tired and out of date other companies with SW licences don't seem to be suffering as much, Funko (while feeling the financial crunch) are still selling, likewise Lego (don't get me started on price there either..) I would say costumes and plush toys aimed at kids do well, as does clothing.</p><p></p><p>Maybe Hasbro should finally admit they have two targets - kids who want kids toys to play with at prices parents will pay and collectors who will happily pay more for a higher quality item, the key word being quality - a less is more approach here is maybe the way to go.</p><p></p><p>It is worth looking at Lego here - for years they stated they were a kids toy company and that was their target and while they acnolledged there were adult fans, they made up a small percentage of sales and therefore were not going to be 'pandered' to - roll forward to today and we see the Icons and 18+ branding on the side of high-value - high quality sets 100% aimed at the adult collectors (I will be buying the upcoming Raiders Of the Los Ark set day 1...) and the odd duffer aside, almost all those very high value sets sells well - Hasbro could learn something there maybe.</p><p></p><p>a junior line (which they have) aimed at 4-10 year olds (lets be honest by 10 most boys and girls are heavily into games and tech, not action figures these days)</p><p>a collectors line that is 18+</p><p></p><p>Oh and get rid of that haslab silliness...</p></blockquote><p></p>
[QUOTE="monkey_roo, post: 557915, member: 2414"] That all does look lovely laid out like that. The price point has to be the biggest killer now - you called it £50 for 3 figures is insane - and certainly no kids are buying these at these prices. Yes I have ordered the Jedi AT-ST - partly because it is a 40th branded set, but also I passed on the Mando one from a few years ago, but £90.... no parent is buying that for their kid and no kid would want it - SW VC figures and Black service are rapidly becoming a collector only lines and since a lot of collectors appear unhappy it seems inevitable the end is coming. While there is a lot of talk around the entire brand of SW being tired and out of date other companies with SW licences don't seem to be suffering as much, Funko (while feeling the financial crunch) are still selling, likewise Lego (don't get me started on price there either..) I would say costumes and plush toys aimed at kids do well, as does clothing. Maybe Hasbro should finally admit they have two targets - kids who want kids toys to play with at prices parents will pay and collectors who will happily pay more for a higher quality item, the key word being quality - a less is more approach here is maybe the way to go. It is worth looking at Lego here - for years they stated they were a kids toy company and that was their target and while they acnolledged there were adult fans, they made up a small percentage of sales and therefore were not going to be 'pandered' to - roll forward to today and we see the Icons and 18+ branding on the side of high-value - high quality sets 100% aimed at the adult collectors (I will be buying the upcoming Raiders Of the Los Ark set day 1...) and the odd duffer aside, almost all those very high value sets sells well - Hasbro could learn something there maybe. a junior line (which they have) aimed at 4-10 year olds (lets be honest by 10 most boys and girls are heavily into games and tech, not action figures these days) a collectors line that is 18+ Oh and get rid of that haslab silliness... [/QUOTE]
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