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Star Wars Films
Empire strikes back with adverts
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<blockquote data-quote="Twin30mm" data-source="post: 427880" data-attributes="member: 5949"><p>Always thought it was a bit unusual that they didn't hang on till Christmas. </p><p>They would have owned the Christmas Day ratings. </p><p></p><p>According to this article, ITV paid between £1.5-2.5 million for the rights and screened it pretty much as soon as they could. </p><p>Bizarrely, the pre-Christmas advertising revenues were more lucrative than the holiday season. </p><p></p><p><a href="http://episodenothing.blogspot.co.uk/2016/07/a-day-long-remembered-star-wars-comes.html" target="_blank">http://episodenothing.blogspot.co.uk/2016/07/a-day-long-remembered-star-wars-comes.html</a></p></blockquote><p></p>
[QUOTE="Twin30mm, post: 427880, member: 5949"] Always thought it was a bit unusual that they didn't hang on till Christmas. They would have owned the Christmas Day ratings. According to this article, ITV paid between £1.5-2.5 million for the rights and screened it pretty much as soon as they could. Bizarrely, the pre-Christmas advertising revenues were more lucrative than the holiday season. [url]http://episodenothing.blogspot.co.uk/2016/07/a-day-long-remembered-star-wars-comes.html[/url] [/QUOTE]
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